Personal Injury Leads Cost: Pricing Signed Cases, Not Just Clicks

PI firms pay some of the highest lead prices in any vertical — and lose the most when a lead turns out to be already represented, out of statute or unreachable.

Typical price ranges

Shared claimant leads are often priced around $75–$100 and sent to several firms. Exclusive, qualified claimant intake — incident date, injury type, liability signals and representation status verified — is priced $150–$450 on our desk.

The sign-rate assumption

Our calculator models 1.2% signed cases on shared leads and 5% on exclusive qualified intake. Track your own intake-to-retainer rate to calibrate.

Run the numbers

$10,000 on shared leads at $90 buys ~111 leads and about 1.3 signed cases — roughly $7,500 per case. $10,000 on exclusive intake at $280 buys ~36 leads and about 1.8 cases — roughly $5,600 per case, before counting intake staff hours saved.

Compliance and ethics

Lead buying in legal is regulated by state bar rules as well as the TCPA. Require single-firm consent, no fee-splitting arrangements, and full consent records. Confirm your arrangement with your own ethics counsel.

See exclusive personal injury lead pricing by territory, or model your sign rate in the ROI calculator.