Roofing & HVAC Leads Cost: Exclusive vs Shared for Home Service Contractors

Home service contractors live on booked jobs, not lead counts. A cheap lead that never answers the phone costs more than it looks — in money and in crew downtime.

Typical price ranges

Shared home services leads commonly sell around $25–$35 to multiple contractors at once. Exclusive, human-verified project leads — roof replacement, HVAC install, windows, remodels — are priced $40–$130 on our desk depending on project size and urgency.

The close-rate assumption

Our calculator assumes 2.5% on shared leads and 12% on exclusive verified leads where ownership, scope and timeline are confirmed before delivery.

Run the numbers

$4,000 on shared leads at $30 buys ~133 leads and about 3.3 jobs — roughly $1,200 per job. $4,000 on exclusive leads at $80 buys 50 leads and about 6 jobs — roughly $667 per job.

Seasonality matters

Storm and heat seasons spike demand in markets like Houston, Dallas and Phoenix. Reserve your zips before the surge so verified inventory routes to you, not the next contractor.

See exclusive roofing and HVAC lead pricing, or check whether verified inventory is live in your zip.